I remember – a few years ago – listening to a radio show where the featured guest spoke about the difference between working on the business versus working in the business.
Working in the business involves the usual tasks such as sales, marketing and fulfilling client requests. Essentially the daily work.
Working on the business means looking at the mission, vision and strategy of the business. This is the bigger picture of a business and can include visualising and planning what the company should look like in the next 10 years for example.
The featured guest on that radio show had some compelling reasons for working on the business. He mentioned that working on the business can help with: keeping the business relevant; avoiding complacency; growing the business; aligning daily work with the company’s mission, vision and strategy; and turning the business into an asset.
I imagine working on the business as being a spectator in a chess game in which I am also the player. You see a different perspective that could make the difference between winning and losing.
Ever noticed how easy it is to criticise the players and coach in a football game while you watch in the comfort of your couch at home? At times the criticism is valid as the spectators see things differently. Great coaches are able to see this “spectator view” during a game and make appropriate changes.
In my own hustles, I have a day – once a week – where I work on my business. On such a day, I do not write or publish articles or work on my website, or social media profiles. It helps me see my businesses from a different but important angle. I am then able to plan my work to be more efficient and effective. I highly recommend working on one’s business at least once a month or whatever frequency suits your business.
Thank you so much for a profound article… This makes me look at my businesses differently. Thanks
Bassie, thank you very much for appreciating.