Once in a while I will share on “tricks” that worked on me – a set of events that led me to buy something. The tricks tend to be linked to marketing/advertising – usually online. I am hoping that by sharing this, you can incorporate this in your hustles where possible. I will definitely use this in my side hustle. I plan on sharing one trick per post.
Today’s trick is Amazon’s 1-Click feature that is available on their website (www.amazon.com) and Kindle devices and apps. Here is how it works. You see something you like (for me that’s usually Kindle books) on the Amazon website, Kindle device or app? You simply click a button and voila! you have what you wanted! Yep, just one click and the purchase is complete. No checkout process or confirmation is in your way. As of this writing, the button is labelled “Buy now with 1-Click”, and is placed next to the product.
This is by far the most effective trick that has worked on me many times. Most of the time, I don’t even plan on buying the stuff. I have to admit that over time, I have learned to control the impulse purchases. However, once in a while that magical 1-Click button gets me. Damn you Amazon for being so clever.
The crucial lesson to learn here is to make it very easy for your clients to buy your products or services. Most websites have a checkout page and some confirmation hoops to go through. I can bet the success rate for these multiple hoops is way less than Amazon’s genius 1-Click feature.
You want to generate a lot of sales for your business? Of course you do. I know I do. Then make sure that apart from having a great product or service, that you make it so easy for your clients to part with their money (don’t mean this in a bad way).